Created in Illustrator and After effects.
Runway is a network that focuses on fashion. Featuring fashion week, interviews with fashions top industry leaders and the hottest newest collections from upcoming and well recognized designers.
Slogan: “The Hottest Trends”
Audience:
Fashion influencer, working in fashion, retail industry, trendy, open minded, designer, creative, artistic, mostly female, and expressive.
Aesthetically the videos and imagery have a common theme in that that they are black & white with pink presenting a modern, consistent, and clean theme.
The Station mark/ID:
The Station mark is pink “Runway” with a heel as the symbol. The letters boarder the one side of the shoe. In the first video working with the position the heel is meant to look like it is walking into the scene and then enlarges slightly into place. The letters quickly slide into Place as well. There are two videos at play here. Using opacity one video slowly disappears as the second appears. These videos are feminine and have a mix of fashion and elegance. The slogan play in the same video right at the end.
Bug:
The bug is a pink heel with an opacity of 80%. There are three videos playing in this frame. Playing with hue/saturation the center frame is changed to pink with a black and white video of a model walking a runway and the other swirling around on either side. The pink video shows a photographer. As the videos play its as if he is taking photos of both models.
Comin up next!
In this frame there is one black and white video of a model walking a runway. The focus is on the fashion and her walking. There are two messages that appear right after "coming up next". The nameplate and icon continue to appear within this frame.
Slogan: “The Hottest Trends”
Audience:
Fashion influencer, working in fashion, retail industry, trendy, open minded, designer, creative, artistic, mostly female, and expressive.
Aesthetically the videos and imagery have a common theme in that that they are black & white with pink presenting a modern, consistent, and clean theme.
The Station mark/ID:
The Station mark is pink “Runway” with a heel as the symbol. The letters boarder the one side of the shoe. In the first video working with the position the heel is meant to look like it is walking into the scene and then enlarges slightly into place. The letters quickly slide into Place as well. There are two videos at play here. Using opacity one video slowly disappears as the second appears. These videos are feminine and have a mix of fashion and elegance. The slogan play in the same video right at the end.
Bug:
The bug is a pink heel with an opacity of 80%. There are three videos playing in this frame. Playing with hue/saturation the center frame is changed to pink with a black and white video of a model walking a runway and the other swirling around on either side. The pink video shows a photographer. As the videos play its as if he is taking photos of both models.
Comin up next!
In this frame there is one black and white video of a model walking a runway. The focus is on the fashion and her walking. There are two messages that appear right after "coming up next". The nameplate and icon continue to appear within this frame.
Lower third Station Guest: Multiple images are pieced together here with the center image of a fictional character
“Olga Tuff” fashion Designer. The font is pink to carry the theme with “Special Guest” appearing first followed by the name to guide the viewer. The effect spotlight and drop shadow is used on the image to draw attention to Olga. As the frame ends a video of moving fabric appears and then cuts to the final frame.
2nd"Coming Up Next”:
The final frame is an image and two videos. The image is of a mannequin and the first video is of someone grabbing thread. This is because the “Coming Up Next” is all about the inside of a designer’s studio. The video slowly disappears as the final video appears of a model walking and the name plate.
*The beginning and end of the video there is a model walking to show continuity. In between some of the frame’s opacity is utilized to show transitions between frames. The music chosen for the video is dramatic and certain beats change in volume for the following frame. The beginning of the clip the music builds and fizzes out at the end.
“Olga Tuff” fashion Designer. The font is pink to carry the theme with “Special Guest” appearing first followed by the name to guide the viewer. The effect spotlight and drop shadow is used on the image to draw attention to Olga. As the frame ends a video of moving fabric appears and then cuts to the final frame.
2nd"Coming Up Next”:
The final frame is an image and two videos. The image is of a mannequin and the first video is of someone grabbing thread. This is because the “Coming Up Next” is all about the inside of a designer’s studio. The video slowly disappears as the final video appears of a model walking and the name plate.
*The beginning and end of the video there is a model walking to show continuity. In between some of the frame’s opacity is utilized to show transitions between frames. The music chosen for the video is dramatic and certain beats change in volume for the following frame. The beginning of the clip the music builds and fizzes out at the end.
2024
*Images and videos sourced from Pexel. Audio sourced from Upbeat.