Created in Illustrator, Adobe Character Animator and After effects.
The Brief: Create a character for the brands new campaign that is meant to launch on an app.
(15 second video)
(15 second video)
Voice “Why walk in someone else’s shoes when you can bring your own.”
-Reflect brand values.
-Target demographic
-Match the voice in some fashion.
-Reflect brand values.
-Target demographic
-Match the voice in some fashion.
Majority of leathers are made from cow hide. Knowing this a cow is a right choice for a character to represent a campaign that is devoted to vegan leather shoes for men, making it a juxtaposition.
The characteristics of this cow are classy, dashing, and stylish. The majority of the colors that are used for the character and all other design components are branded colors to show continuity of the brand. The overall look of the cow has life-like qualities. This was intentional as to not look too cartoony so that it can attract primarily slightly younger men under fifty. The interior has similar features and to a barn. There is a light fixture and a branded wall to symbolize modern features. The cow has a British voice that sounds slightly pretentious and refined. To match the voice and personality the cow at one point is wearing oxford shoes which symbolize the product and strategically appear when the cow says, “bring your own”. The cow wears a top hat and jazzy music is introduced throughout the video to emphasize the personality. An image of a hand holding a phone takes focus to show the campaigns slogan “Your favorite pair”. Shoes appear on the phone with a light wipe effect followed by a constant by a back-and-forth movement to show that the shoes are being selected.
The characteristics of this cow are classy, dashing, and stylish. The majority of the colors that are used for the character and all other design components are branded colors to show continuity of the brand. The overall look of the cow has life-like qualities. This was intentional as to not look too cartoony so that it can attract primarily slightly younger men under fifty. The interior has similar features and to a barn. There is a light fixture and a branded wall to symbolize modern features. The cow has a British voice that sounds slightly pretentious and refined. To match the voice and personality the cow at one point is wearing oxford shoes which symbolize the product and strategically appear when the cow says, “bring your own”. The cow wears a top hat and jazzy music is introduced throughout the video to emphasize the personality. An image of a hand holding a phone takes focus to show the campaigns slogan “Your favorite pair”. Shoes appear on the phone with a light wipe effect followed by a constant by a back-and-forth movement to show that the shoes are being selected.
2024
*Audio sourced from Upbeat.